The funnel isn’t linear anymore. As I wrote in my last Inc. article, trust is the new KPI, and in this new environment, brands need to earn that trust across more touchpoints than ever before. For a ...
As chief strategy officer and senior vice president of ambulatory services at UCI Health, Tatyana Popkova leads strategy formulation, network growth and marketing for one of California’s largest ...
In the fast-paced beauty industry, innovation isn’t just about launching new products—it’s about understanding and meeting real consumer needs with precision. For SHEGLAM, innovation is at the heart ...
Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what ...
Maxon Strengthens Growth Strategy with Appointment of Ksenia Kolchina as Vice President of Marketing
Kolchina joins to drive Maxon’s growth vision, fueling expansion into new industries and markets while reinforcing the company’s creative foundation. BAD HOMBURG, GERMANY / ACCESS Newswire / October ...
The University announced a new set of logos and other branding elements as part of an overhaul of their branding and marketing strategies Oct. 2. Since 2023, the University has been planning a new ...
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