Chatbots, however useful, are all talk and no action. AI agents, by contrast, are supposed to be able to take actions ...

Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs discuss ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

New Delhi, India: After a groundbreaking debut, ad:tech HONOURS returns in 2026 with its Second Edition, poised to become the ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

Ramdev has moved to Visa from Protean eGov Technologies, where he was Chief Growth and Marketing Officer until October ...

The future of marketing will not belong to those with the biggest budgets or the most advanced tools. It will belong to those ...

Around 30 staff have been laid off at Raconteur, with sources claiming cuts have been made since its acquisition by ...

He joins from Protean eGov Technologies and is a council member of ASCI and also serves as co-chairperson, National Council ...