Chatbots, however useful, are all talk and no action. AI agents, by contrast, are supposed to be able to take actions ...

The RFP was designed to help organizations make “objective” technology decisions. On paper, it sounds smart: define ...

Vice President of Marketing Jamie Miller and Executive Director of Digital and Store Technology Tyler Grubbs discuss ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

New Delhi, India: After a groundbreaking debut, ad:tech HONOURS returns in 2026 with its Second Edition, poised to become the ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

DURHAM, N.C.-- (BUSINESS WIRE)--November 18, 2025-- ...

Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...

Each failure offers lessons for marketing leaders navigating an increasingly complex digital ecosystem where every campaign ...