Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace. To stay competitive and drive business growth, you need to adapt your strategies to emerging technologies and ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and you ...

The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the ...

This recognition underscores the agency’s dedication to delivering effective digital marketing strategies that help businesses grow […] ...