Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Less than a month after signing a toy deal with Netflix, Mattel has already shown off its KPop Demon Hunters Barbie-style ...

Mattel is making a splash… quite literally. On November 18th, 2025, the global toy company revealed plans for a new series of ...

Children’s and consumer advocacy groups are urging parents not to buy AI-powered toys during the holiday season ...

Terry Martin got a lot of hand-me-downs as a boy. His uncle was around the same age so he would get his clothes and while he ...

The success of the “ Style Your Barbie ” event reflects the strong partnership between Mattel and Bachpan Kids Wear. With Mattel’s upcoming GCC establishment in Hyderabad and Bachpan’s expanding ...

Children’s advocacy groups are sounding an alarm ahead of the holiday shopping season, urging parents to steer clear of ...

Mattel is taking the plunge into themed entertainment with a new series of waterparks featuring the company’s wealth of ...

Next year, little learners can bring some of their favorite toys into the classroom with a new line of branded educational ...

Mattel has announced plans to develop indoor water parks that will feature attractions themed to its brands like Barbie and ...