Under Kreiz’s leadership, Mattel expanded its focus to theme parks as well. In 2024, it confirmed a plan for its second theme ...

Mattel has announced plans to develop indoor water parks that will feature attractions themed to its brands like Barbie and ...

Toy-making giant Mattel Inc. is developing plans that could bring the first retractable-roof water park to Orlando, along ...

Toy and entertainment company Mattel has announced it’s picked Orlando to be among the first locations for a wave of new, ...

Mattel is making a splash… quite literally. On November 18th, 2025, the global toy company revealed plans for a new series of ...

Mattel has partnered with Partners Martin Aquatic, American Resort Management and I-dentity Group for the development of five destination waterparks that will integrate the toy company’s brands.

Children’s and consumer advocacy groups are urging parents not to buy AI-powered toys during the holiday season ...

Terry Martin got a lot of hand-me-downs as a boy. His uncle was around the same age so he would get his clothes and while he ...

El Segundo-based toymaker Mattel announced Tuesday plans to develop five indoor waterparks incorporating the company’s best-known brands, which include Barbie, Hot Wheels, Fisher-Price and American ...

What are Labubus? It’s a question the luckiest among you have likely never had to ask or answer; I, as a parent of two ...