Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...
LAS VEGAS, Nevada—Mercedes-Benz’s reveal at this year’s CES in Las Vegas was, no surprise, a concept car, but one that was inspired by the movie—Avatar. To add pomp and circumstance to the reveal, ...
It seems like movie tie-ins are becoming more common for concept cars. First Porsche designed a spaceship for "Star Wars," and now Mercedes has created a concept car inspired by and named after the ...