Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
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Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...
Fashion brands with their own thriving Web3 communities and loyalty programs are now deepening their presence in the world of gaming. Following Lacoste’s recent debut on The Sandbox, latest into the ...
Sept 6 (Reuters) - Roblox (RBLX.N), opens new tab will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on ...
In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...
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