Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

APP sheds its gaming roots, sells its Apps segment, and rebuilds around AI-led ad tech, betting MAX and AXON can redefine in-app advertising.

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

If you subscribe to any Experience Beyond or Go5G Next mobile plan, T-Mobile will toss in ad-based Hulu for free. One Hulu ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

Given NGL's track record of dubious growth hacking, this partnership with Mode Mobile seems like a good match.

Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of the decade.

Video games lawyers Peter Lewin and Isabel Davies from Wiggin reflect on 2025’s biggest legal developments and what these ...

Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that is says pushes "the boundaries of media innovation – ...

Snudda Collins scored 21 points and Bailey Maupin added 11, including the game-winning free throws, as undefeated Texas Tech beat No. 15 Baylor 61-60 in a Big 12 Conference opener Sunday, snapping ...