AppLovin’s APP narrative has evolved from game development to algorithm-led precision, marking a bold transformation few ...

Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

Given NGL's track record of dubious growth hacking, this partnership with Mode Mobile seems like a good match.

Getting your mobile game noticed in 2025 is a real challenge. The app stores are packed, and players have tons of choices. But don’t worry, there are smart ways to get your game in front of the right ...

If you subscribe to any Experience Beyond or Go5G Next mobile plan, T-Mobile will toss in ad-based Hulu for free. One Hulu ...

ChatGPT's App Store could cost Apple and Google $44 billion in revenue, placing OpenAI in place to disrupt the mobile marketplace in 2026.

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

has seen multiple new mobile games become breakout hits, some sequels to well-known winners and others storming the app ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a ...

In this digital era, the ability to customize and personalize mobile devices and the accompanying apps and games is a major focus for providers and users alike.