“How can I get my team to change their behaviors?” At least one time per week, I receive this question from CEOs, startup founders or VC fund managers. Leaders frequently express frustration over ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In faculty conversations about teaching, student motivation comes up constantly: “This student is motivated,” “I hope they’re learning for the right reasons,” or “I want my students to be ...