Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Just under a decade ago, the marketing industry faced a big problem: If attribution is such an essential metric to gauging success, then why don’t marketers have tools to measure it accurately across ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Multi-touch human interfaces promise to impact the world in much the same way the first graphical user interfaces did. The race has just begun between different implementation methods, but make no ...

If you’re still measuring sales attribution based on the last place your customer clicked before converting, you’re missing out on valuable information. Attribution has evolved, and in a brave, new, ...

LAS VEGAS--(BUSINESS WIRE)--As an innovation leader in projected capacitive (PCAP) touchscreen technology and electronics, 3M Touch Systems, a wholly-owned subsidiary of 3M Company, is showcasing its ...

With its competitors struggling to catch up with multi-touch technology introduced last year as part of the iPhone, Apple is already conceptualizing new versions of the technology that would fuse a ...

Cyanogen, Inc. today will be addressing one of the biggest problems the OnePlus One community has had to face recently: the nasty multi-touch issue that has creeped up in the phone since launch. The ...

Wacom will display its new line of Bamboo tablets with multi-touch at its booth (31435) during the CES trade show at the Las Vegas Convention Center, January 7 to 10, 2010. Bamboo tablets are USB ...

Gesture controls could replace 3D Touch and bring multi-touch to the Mac (finally!). Cover: Graham Bower and Leander Kahney/Cult of Mac With gesture controls apparently about to become a thing, it’s ...