Data from Playfly Insights shows that roughly 15% of the total audience that watched local NBA broadcasts last season did so through direct-to-consumer streaming apps, a significant gain that is expected to multiply again this season and is an obvious precursor to the future of NBA consumption.

The TV Answer Man – Follow me on X. DIRECTV says it will offer the 2025/26 NBA League Pass to both satellite and streaming subscribers despite a statement from YouTube TV that the package has become an Amazon exclusive. “DIRECTV will continue in 2025 ...

By the middle of last season, 29 of 30 NBA franchises offered a direct-to-consumer subscription for fans to purchase live local broadcasts without needing any sort of pay TV bundle. The Houston Rockets are the only holdout.

The NBA’s hypothesis about Generation App — that cord-cutters and cord-nevers will stream basketball games over linear’s dead body — is now looking more prescient. Data from Playfly Insights shows that roughly 15% of the league’s local broadcast audience last season watched through direct-to-consumer streaming apps,