With its updated version, which was released on November 3, 2025, the NBA 2K League—a gaming universe that combines pop culture and basketball—gets its own Entertainment Universe. The NBA has ...

Every July, NBA teams wait with bated breath for the next crop of free agents to hit the open market and hopefully change their franchise in an instant. It can be worth the crap shoot for middling or ...

Adam Silver speaks onstage during the Growing the Game panel, at the Fortune Global Forum on Nov. 11, 2024. Jemal Countess / Getty Images The Athletic has live coverage of the U.S. federal sports ...

SEATTLE — As the NBA tips off its newest season this week, Seattle marks 18 years without the SuperSonics. But could the city be closer than ever to bringing professional basketball back? NBA ...

The league scores its best opening night audience in 15 years across the broadcast network and Peacock. By Rick Porter Television Business Editor The NBA’s ballyhooed return to NBC brought in a ...

The NBA asked for this embarrassment. It was only too happy to jump in bed with legalized gambling, thinking it could take the gaming industry’s money but inoculate itself from its seedy underbelly ...

When the 2025-26 NBA season tips off with a doubleheader Tuesday night, they'll be doing so with the most international talent on rosters in league history. There is a record 135 international players ...

Sports betting is on its way to Missouri, with registration set to open on Nov. 17. The official launch date for Missouri sports betting is Dec. 1, which is when users will be able to place their ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

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The NBA offseason can be used to take some time off from the sport of basketball and recharge a player's battery after what could have been quite the taxing season. On the flip side, the offseason can ...