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Full Time Newsletter ⚽| This is The Athletic’s weekly women’s soccer newsletter. Sign up here to receive Full Time directly in your inbox. Gotham midfielder Rose Lavelle scored the NWSL ...

New Balance is launching a bold, experimental design that pushes the bounds of its retro-tech aesthetic. The ABZORB 2000 “Iridescent” is a forward-thinking interpretation of early 2000s running shoe ...

PARKERS PRAIRIE — The Parkers Prairie girls basketball team enters the new season with experience, athleticism, and a core ...

Dallas Mavericks forward Cooper Flagg is breaking NBA rookie records in the New Balance Hesi Low v2 basketball shoes.

The TCS New York City Marathon is the home for New Balance apparel and footwear, unveiling the high-performance footwear like the FuelCell SuperComp Elite v5, apparel for both runners and spectators.

Lululemon is getting in the game. The athleisure brand announced it has teamed up with the NFL for a new apparel partnership featuring all 32 teams. The collection launches on Tuesday and will feature ...

If New Balance never designed another new sneaker again and lived off of perennial favorites and archival reissues, it would do just fine. But the Boston-based athletic company is not one to rest on ...

Point shaving. Gambling rings. Illegal poker games. Prosecutors in New York have seen it all. By David Waldstein New York is known as the heart of the basketball world, but it could also be called the ...

AUSTIN, Texas — When the girls from the Austin Navarro basketball team showed up for practice Tuesday afternoon, they had no idea what was waiting for them. “I felt very appreciated because a lot of ...

Before his freshman season with the Duke Blue Devils, Cooper Flagg was heralded by New Balance as making "the intelligent choice" by signing a long-term deal with the Boston-based brand. Flagg has ...

Former Providence College basketball player Jeff Xavier is now coaching the New England Lightning, an American Basketball Association team. The Pawtucket-based team features local players who balance ...