Earlier this week, New Balance unveiled the latest limited-edition boot for Arsenal and England superstar Bukayo Saka - the Furon v7 ‘Seven Edition’. While still in the early stages of an already ...

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Brazilian teenage sensation Endrick is the latest player to join New Balance Football's rapidly growing roster of athletes. Widely regarded as one of the most exciting young footballers in the world, ...

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New Balance Football has announced 22-year-old Jordyn Huitema, sensational forward for the National Women’s Soccer League (NWSL) and the Canadian Women’s National Team, as the latest athlete to join ...

New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, the largest soccer-focused media company in North America, on a multiyear ...

“We were sort of playing Scorsese, casting for a movie.” That’s how Andrew McGarty, New Balance’s director of sports marketing for global football, described his company’s early steps into the world ...

Jack Harlow has stepped into the design arena with New Balance, unveiling his first football-inspired collaboration: the New Balance 442 V2 Indoor. The Louisville rapper teased the collaboration on ...