Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

Nike has lost market share in the $7.4-billion U.S. running shoe market, which represents about 8% of the footwear market, ...

The investment landscape for Nike took an unexpected turn as conflicting signals emerged from rating agencies and corporate ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

The Nike ad with former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. made its World Series debut on Fox during Game 1 between the Los Angeles Dodgers and Toronto Blue ...

LeBron James has never hesitated to remind the world of his greatness. This is the same man who anointed himself the GOAT after leading the Cavaliers to an NBA title in 2016, and demanded respect from ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

The commercial begins with the owner of a New York-based jewelry store referring to Brunson as “Captain Clutch” and welcoming him to his shop. Brunson then asks for “something special,” which leads to ...

Brunson is a known fan of Kobe sneakers, and the updated version of the shoe includes a nod to Natalia X Natalia Bryant stars in Nike's new ad for the Kobe 3 Protro alongside Knicks star Jalen Brunson ...

Nike featured a special guest for its new Kobe 3 Protro ad Tuesday -- New York Knicks star Jalen Brunson. The two-time NBA All-Star appears in the ad alongside Natalia Bryant, the eldest daughter of ...

Nike dropped an ad for Cleveland Browns quarterback Shedeur Sanders after a successful first showing on Friday in his preseason debut on the road against the Carolina Panthers. Sanders completed 14-of ...