The Air Jordan 4 'UNC' PE is one of the rarest player exclusives ever made. Get the full story on these ultra-exclusive Tar Heel kicks.

Steph Curry addressed why he wore Jordan Brand shoes before Monday's game and switched to Sabrina Ionescu's signature shoes ...

Family and friends gathered at David's Pizza in Stockton to honor Jordan Bell, a beloved coach and mentor, whose sudden death has deeply affected the community.

Across from him, Luka Doncic delivered his own heavyweight line: 33 points and 11 rebounds, staying true to his reputation as ...

The Air Jordan 4 “Black Cat” is back for Black Friday with stealth mode style and blackout Jordan energy sneakerheads have ...

Houston Rockets superstar Kevin Durant named his pick for the greatest NBA player of all-time during an interview.

Nike's revenue is down across the board, impacting direct sales and Converse. The new CEO faces challenges in injecting ...

Steph Curry is the biggest sneaker free agent in the basketball world today, and he continued his sneaker tour on Monday.

"That's the GOAT, man. That's the perfect basketball player, perfect businessman. Like, he just taught everybody how to be ...

Jordan Brand has announced the members of its 2025 NIL Class on Monday, which is headlined by the Boozer twins. This list includes Cameron Boozer, Cayden Boozer, Kiyan Anthony and Sarah Strong. “The ...

Among them are UConn women's basketball All-American sophomore forward Sarah Strong. Her mother, Allison Feaster, was an ...

Kevin Durant pushes Stephen Curry toward Nike as the Warriors icon enters sneaker free agency and eyes his next big move.