The Total 90 continues its legacy with brand new colors this week. Snag the Nike Total 90 Pink Foam and Gum Light Brown on Wednesday, Sept. 3, at 10 a.m. ET for $115 a pair. Get the iconic ...

Nike Inc.’s stock surged Monday after J.P. Morgan analysts listed next year’s World Cup soccer tournament in North America as one of several drivers behind their new bullishness on the sportswear and ...

Nike Football has just flicked the switch on a new chapter — one drenched in mischief, menace, and a heavy dose of late-night chaos. Welcome to SCARY GOOD — not just a campaign, but a cultural reset.

Warning: the athletes in Nike's new ad are so terrifying, they might give you nightmares–or at least keep their opponents up at night. Soon after unveiling a strategy to focus on sports and ...

Some said Nike was on the slip. But one quick realignment, and a decade of relative slumber is set to be forgotten as the brand regain their position as frontrunners in the Creative Soccer Culture ...

Nike is bringing back the “Total 90” from the 2000s this summer. This trend is only gaining further momentum in 2025. Just last weekend, tennis players Jasmine Paolini and Coco Gauff competed in the ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. This was Nike’s first ball in its partnership. It was a massive feat to fill Mitre’s boots, but ...

GROUP A - BRAZIL (NIKE): Brazilian national team players David Luiz, Neymar, Thiago Silva display all three Nike-made kits the host nation will wear during the World Cup, which begins next Thursday.

Nike is breaking brand guidelines by turning its Swoosh logo on its head to celebrate the growth of women’s soccer. The Swoosh logo will be rotated upward on third kits for men’s and women’s teams in ...

Nike unveiled the England soccer team’s new kits for the UEFA Euro 2024 tournament—and ignited controversy over one detail that has led to calls for change. U.K. Prime Minister Rishi Sunak is among ...

Nike is being slammed by British politicians for being “woke” for its “playful update” to the St. George’s Cross on England’s new 2024 National Team kits. There is particular umbrage with the cross, ...

At an age when many of her friends are hoping to sneak into a PG-13 movie, McKenna 'Mak' Whitham is making history by signing a Name, Image and Likeness (NIL) deal with Nike. The soccer standout from ...