Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Application Writing is the process of drafting a formal request to someone in an authoritative position to seek permission, ask for something, or apply for a post. An application is written in the ...

Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Carol K. Kane ([email protected]) is director of the Division of Economic and Health Policy Research at the American Medical Association, in Chicago, Illinois. Kurt Gillis is a principal economist in ...