I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox is the digital equivalent of a creepy cargo van lingering at the edge of a playground,” Skirmetti said in a press release announcing the filing.