Omni-channel makes perfect sense – maximising the right communication through the appropriate channels to the correct HCPs at the right time. However, in an omni-channel strategy, reaching out through ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Denis Dubois, executive vice president, property and casualty operations, Desjardins Denis Dubois, executive vice president, property and casualty operations, Desjardins cu | Desjardins has a precise ...

For The Drum’s retail focus week, Amanda Atoyebi and Kendra Brodzinski of agency Momentum Worldwide take a look at the man behind the curtain of retail’s ‘omnichannel’ revolution. The world is a ...

The Bold New Chapter, Macy’s latest turnaround strategy, is taking time to kick in, as the retail icon saw Q1 profit plummet 60% year-on-year to $62 million on revenues down 2.7% to $4.84 billion. But ...

The arrival of the "omni-channel" supply chain took centre stage at the 14th annual Efficient Consumer Response Asia Pacific Conference in Hong Kong from March 24-25. Several speakers touched on this ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

This text discusses the importance of inventory accuracy and visibility for omnichannel logistics in fashion and lifestyle brands, covering consumer ...