Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and ...

Salesforce's telephony partners can now implement external routing directly in Salesforce Omni-Channel. In the Summer 2017 release customers can request to have this feature enabled, and have their ...

Omni-channel is a huge buzzword in marketing today—and with good reason. Consumers now engage with businesses across multiple channels and devices—often simultaneously—during the purchasing process, ...

Since the early twentieth century, competition policy has sought to create level playing fields within the physical marketplace. Recently, antitrust has become a hot button topic on the global stage, ...

Forbes contributors publish independent expert analyses and insights. I write about finance and technology. Radial, which was formed out of eBay Enterprise and Innotrac, a global e-commerce ...

How can a retailer out-Amazon Amazon? By bringing the online shopping experience to a physical store. Online sales comprise about 8 percent of all retail sales in the US. If we take into account that ...

Omni-channel commerce will continue to be the name of the game in 2023. While inflation, spending uncertainty, and planning challenges are putting pressure on retailers, consumers will continue to ...

Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...

Too often, "omni-channel" really means "we have a great digital channel." But consumers expect responsiveness across channels - including the physical. Barb Mosher Zinck assesses new data. Historic ...

In my day-to-day work I am constantly surprised that no two individuals have the same definition or understanding for key industry trends, so here is my quick guide to three of the most prevalent: ...

Andre Chandra, an Entrepreneurs’ Organization (EO) member in San Francisco, is the founder and CEO of Propelo Media, an omni-channel direct marketing company that helps clients with lead generation, ...

The term “omni-channel” has become so pervasive that it may soon be added to the list of phrases found in the corporate game, Buzzword Bingo. While there’s no disputing its importance, I find it odd ...