Writing a marketing plan is important whether you're creating your initial business plan or preparing to launch a new product. Of course you have to base your final marketing plan on the four Ps ...

A business plan document is the work product of a thorough planning process in which the company creates the step-by-step blueprint for starting or expanding the business. The management team refers ...

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A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Forbes contributors publish independent expert analyses and insights. I help entrepreneurs become more successful. This article is more than 10 years old. If you’re looking for funding for a new or ...

Create a marketing plan for your product with this comprehensive PowerPoint template. It outlines areas to cover including the current state of the market, product alignment and definition, ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...