This year, our 2025 Melanin Beauty Awards honor the beauty traditions and practices we’ve carried from generations prior and ...

Ever stared at a new shampoo bottle, brimming with promises, only to feel a pang of dread wondering if it’s just another ...

One of the most crucial steps of a Brazilian blowout is sealing the treatment into the hair with a flat iron. Hakim explains ...

With more wedding decisions made online, creators have become key to how brands influence choices, from beauty and jewellery to fashion, gifting and pre-wedding prep.

Learn how to buy doors in Scarborough with expert tips on styles, materials, and measurements for your home renovation ...

There’s a retail paradise nestled between the Triangle and Triad regions of North Carolina where your wallet can breathe a little easier. Tanger Outlets in Mebane isn’t just another shopping center—it ...

For the 2025 Melanin Beauty Awards, we selected the best beauty tools that truly blend beauty with innovation.

Founded by longtime curl specialist Dusty Schlabach, Curly Hair Salon is a 2,000-plus-square-foot space in Fullerton with a ...

This is the one smart device I use daily, and it can do everything from planning my dinner to streaming video.

From beauty to cookware to fitness, these gifts not only bring joy–they also pour back into Black-owned businesses.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...