Good photography and marketing strategy is a very important piece of the selling puzzle. Since most buyers are searching on the internet, having excellent photos/videos is the best way to showcase ...

Any effective marketing strategy has a specific focus. The strategy must give the company direction in utilizing its available resources as effectively as possible for reaching the desired audience.

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Social media, mobile apps, and the cloud as marketing strategies has reached fever pitch. Here's how to separate the hype from reality. Head Before Hands: When Design Meets Strategy Design strategy is ...