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AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can ...

Autodesk chief marketing officer Dara Treseder, Wharton professor Katy Milkman, and marketing consultant Nuno Leal spoke ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

Amidst the hype of Black Friday, sustainable shoppers face a dilemma: how do you shop ethically during a big sale?

Classic comedy 'Baby Boom' perfectly demonstrates the principles of perceived value, customer engagement, and the importance ...