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AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can ...

Autodesk chief marketing officer Dara Treseder, Wharton professor Katy Milkman, and marketing consultant Nuno Leal spoke ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

Amidst the hype of Black Friday, sustainable shoppers face a dilemma: how do you shop ethically during a big sale?

Classic comedy 'Baby Boom' perfectly demonstrates the principles of perceived value, customer engagement, and the importance ...

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Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ...

As brands increasingly include morality clauses in contracts with partners, they need to plan carefully to mitigate financial and reputational harm.

In this 21st installment of one of our longest-running series, Motley Fool co-founder David Gardner shares five insightful ...

The whirlwind growth of brand-tracking platform Tracksuit has brought CEO Connor Archbold into the spotlight. The business, ...

The private school, located on Redland Hill close to the Downs, has been in operation for more than five decades offering a “child-centred, relational approach to learning”. In late 2023, Bristol ...