Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

It is said a good product will sell itself, but in an oversaturated and highly competitive market, that’s unlikely. Quality is not enough to ensure a product finds a loyal customer base; in the end, ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. — This year’s theme, “Make Audio Matter,” set the tone for presentations and events hosted by ...

Technology products are not static. They evolve in response to shifts in the market or changing customer expectations. The most successful companies prioritize product development to maintain a ...

When firms develop new products there are number of different types of products they could be developing. This video teaches ...

Elk Home has expanded its product development and marketing teams with three new hires, furthering the company’s expansion following the corporate rebranding which began in January. Gil Sturtzel and ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Dr. Ramos works with leadership teams to hire talent that aligns ...

Elk Home welcomed the addition of several new team members this month, furthering the company’s expansion following the corporate rebranding which began in January. Gil Sturtzel and Jake Blake joined ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...