Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

BOSTON--(BUSINESS WIRE)--Harvard Business Review is pleased to announce the launch of the Playing to Win Strategy Toolkit, a new product developed by Roger Martin and Jennifer Riel of the Rotman ...

Goji Labs has launched a product strategy framework to help private equity firms reduce risk, cut waste, and scale portfolio companies faster. The framework provides a clear, data-driven roadmap from ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on 3 ways market research can help build a flawless product ...

There’s a remarkably simple and consistent formula hidden within the success of many of the most profitable brands in the world. To recognize the formula, first consider which brands come to mind when ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...