(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

When “Aquaman” hits theaters Friday it will do so riding a wave of publicity from an unusual place: the massively popular lo-fi, Lego-like game-creation platform “Roblox.” With more than 80 million ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...

An 11-year-old will star in the world’s first feature-length gamer film Roblox which hits the big screens across the UK this Easter. The secondary student will be making her cinema debut this month in ...

How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...