Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

A rare and unexpected backlash has emerged in Russia following the government’s decision to block the popular online gaming platform Roblox, with children themselves becoming the loudest critics.

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

A smartphone gives your child some independence, whether that’s talking to their friends, using apps they want to use, or ...

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Australia's under-16 social media ban came into effect last week, just over a year after the legislation was passed. It ...

Elon Musk secured a court victory on Friday. The Delaware Supreme Court restored his 2018 Tesla pay package without any restrictions. The decision reversed a lo ...

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail ...