Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...
Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...
UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
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Roblox faces slowing growth, lawsuits and valuation risks. Analysts warn the stock could drop 40% amid mounting challenges.