Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...
Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...
Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
Mother and Baby on MSN
The best Roblox toys to bring the virtual game to life at home
Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, these toys inspire creativity and interactive play, extending the Roblox ...
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