Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Universal Music Group (UMG), the world leader in music-based entertainment and Roblox, an immersive gaming and creation platform, today announced a new strategic agreement that will see the companies ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

A rare and unexpected backlash has emerged in Russia following the government’s decision to block the popular online gaming platform Roblox, with children themselves becoming the loudest critics.

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...

Russian regulators have moved to cut off access to Roblox across the country, turning one of the world’s most popular children’s games into the latest flashpoint in the Kremlin’s tightening control ...

A smartphone gives your child some independence, whether that’s talking to their friends, using apps they want to use, or ...

How grieving parents, media campaigns, and political opportunism collided to create the world’s most ambitious - and ...

As Australia forces TikTok, Instagram and YouTube to lock out millions of teens, brands are watching a future they may soon ...

The economics of digital attention are undergoing a seismic shift. As traditional display ads lose momentum and streaming audiences become increasingly resistant to interruption, brands are migrating ...