Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. If you’re running Performance Max, or planning to launch a ...

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...