SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple “channels, devices and touch points.” Terms of the deal, which ...

German enterprise software maker SAP AG has acquired Swiss e-commerce software developer Hybris in a bid to expand into the $37-billion e-commmerce technology market. Both companies did not disclose ...

SAP is buying cloud-based e-commerce vendor Ariba for US$4.3 billion, the companies announced Tuesday. Ariba’s platform focuses on business-to-business commerce transactions. It makes a natural fit ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

It’s often said that content is king, but in a typical marketing department you have a hodgepodge of content. That could include carefully-crafted web copy, blog entries and FAQs along with ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

SAP has acquired Praxis Software Solutions in an effort to create an integrated enterprise resource planning and e-commerce suite for small and medium-sized enterprises. Praxis is a long time SAP ...