Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Opinions expressed by Entrepreneur contributors are their own. While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success. Ads, social media ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Because our world changes on a daily basis, your sales plan is something that needs to be fluid in order to keep it relevant, potent, and effective. When you feel influenced by a success story, get ...

Vincent Burruano is an author and consultant who helps sales professionals & leaders achieve better results. www.practical-sales-wisdom.com. If you have a sales organization, you most likely have a ...

The strangest sales summer on record is three weeks away from being over and I wanted to talk to you about making some plans for the weeks and months ahead … As I do every year, later this month I ...

“If the only reason somebody is selling your product is to snag a commission, perhaps you’ve hired the wrong salesperson.” -Daniel Pink, Drive There seems to be a consensus that salespeople are merely ...

When you go on vacation, does someone cover your accounts? Of course. That is your backup plan. A few weeks ago, I posted a sales tip, saying it was a good idea to approach companies with a, “Let me ...