A world-famous light experiment from 1801 has now been carried out with sound for the first time. Research by physicists in ...

From China’s duanju explosion to Hollywood’s vertical push, the $26 billion microdrama industry is redefining storytelling ...

Create a Physics World account to get access to all available digital issues of the monthly magazine. Your Physics World ...

Whether you're a novice cook or someone who knows their way around a kitchen, achieving restaurant-quality results can ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Unlock the four zones of AI readiness and discover why sandboxing is the smartest strategy for executive-led transformation.

It is tempting to entrust artificial intelligence (AI) governance primarily to courts, allowing tort law to evolve ...

The TRM takes a different approach. Jolicoeur-Martineau was inspired by a technique known as the hierarchical reasoning model ...

Researchers have developed a powerful new software toolbox that allows realistic brain models to be trained directly on data.

With advanced simulations, scientists at Argonne, UChicago have created a way to predict and engineer new properties for ...

From lab-grown "mini brains" to new findings on digital design and political persuasion, University scholars are expanding ...