Abstract: Augmented reality has been used in sports broadcasting since the 1990s to enhance viewer engagement through virtual overlays. A key application is virtual advertising, which replaces ...

On a rare Friday night, the No. 9 Oregon Ducks will square off against the Minnesota Golden Gophers at Autzen Stadium, the first meeting between these two teams since the 2003 Sun Bowl. As the Ducks ...

Utah hopes whatever magic the hand-painted helmets the team wore during its dominant win over Cincinnati carries over into its Week 12 game at Baylor. Those same handcrafted helmets, featuring a ...

CINCINNATI (WKRC) - New helmets are on the way that promise to better protect children who play football. Groundbreaking standards were just approved, calling for this crucial equipment to be ready to ...

17:07, Mon, Nov 10, 2025 Updated: 17:07, Mon, Nov 10, 2025 An injury concern for Benjamin Sesko has left Manchester United facing a potential striker crisis in the coming weeks. The summer signing ...

Arizona football will be wearing special helmet decals for their game against Kansas on Saturday in remembrance of four students who died last month, per Arizona Daily Star’s Justin Spears. The team ...

Matt Bush/Special To The Clarion Ledger, Matt Bush/Special To The Clarion Ledger / USA TODAY NETWORK Via Imagn Images ...

OXFORD — Ole Miss football is debuting camouflage helmets at home against South Carolina. No. 8 Ole Miss (7-1, 4-1 SEC) hosts South Carolina (3-5, 1-5 SEC) on Nov. 1. The Rebels have the lead as the ...