The Seiko Gold Tone Chronograph is on sale at Walmart for 44% off, and it's the gold standard of affordable luxury.

Collaboration goods company Arma Bianca announced a series of BanG Dream! Girls Band Party! collaboration watches by Seiko. The above is a look at the very first of the BanG Dream! Girls Band Party!

The Japan-exclusive SBSA317, a collaboration between Seiko and preppy stalwart J. Press, sees the entry-level watch undergo a ...

Seiko is the largest manufacturer of watches in Japan, and the company has collaborated with various anime and video games for die-hard fans to collect. However, many of these watches can vary widely ...

Here’s a thought: don’t collect watches. Instead, make one or two versatile watches feel like a collection by swapping straps. It’s a far cheaper way to add variety to your wristwear, and you might ...

Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as $315, you ...

Is there a more misunderstood watch brand than Seiko? The Japanese behemoth is often thought of as (a) the product of the Seventies quartz crisis, (b) the maker of second-tier watches and (c) not ...

Rewind the clock back to 1973, the year that NASA launched the Skylab 4 mission to the first American space station. Strapped to a Saturn IB rocket, William R. Pogue, Gerald P. Carr, and Edward Gibson ...