In the ever-evolving landscape of Australian business and marketing, Andrew Baxter stands out as a respected and influential figure. As the former CEO of Ogilvy Australia and CEO and chairman of ...

There are two main types of business plans: the more common traditional business plan and the less common lean startup business plan. A traditional business plan is best for gaining funding and ...

Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and ...

Positioning is one of the hardest marketing concepts to not only understand, but to do right, as I detailed in my recently-completed series. It’s very conceptual, highly theoretical, and mostly ...

Opinions expressed by Entrepreneur contributors are their own. Formatting your plan is easy in Microsoft Office or other business software. The key is that everything has its own section, is easy to ...