Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

How Inc. Power Partner honorees are helping founders work with influencers to drive more sales and improve their ROI.

Casting film's social media marketing campaign. Think "Blair Witch Project," "Kill Bill, Smile," and other similar films that took a unique approach to their marketing campaigns to create anticipated ...

Thinking about launching a social media marketing campaign? Before you spend your time and money, it’s important to understand both the benefits and the drawbacks. In this video, Professor Wolters ...

The scripted series “Roomies” made something of a splash on social media this summer with two-minute vignettes about a young woman from Ohio who finds herself living with two strangers as she tries to ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

Launched during Super Bowl LVIII weekend, the campaign spotlighted Ohio University alumni working behind the scenes at the NFL’s biggest event. Through a mix of real-time video, photography and ...

Both Meta Platforms META and Reddit RDDT are major players in the social media domain. Meta Platforms owns Facebook, Instagram and WhatsApp, serving over 3.4 billion daily userswhile Reddit focuses on ...