Lingerie brand Soma surveyed 1,500 women over the course of 3 years to create what it believes is the smartest bra on the market, the Bodify, launching today. During an exclusive 2-day pop-up event in ...
"SOMAINNOFIT" involves a proprietary app that connects via Bluetooth to the SOMAINNOFIT bra. As with Like A Glove's fit leggings, the app-plus-bra tech captures and records key body measurements, then ...
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