In 1937, Spalding debuted the first "Last Bilt" stitchless, laceless, and perfectly balanced basketball. Shortly after, the ball was given the moniker Top-Flite 100 and became the first ball in what ...

To analyze players’ performance at a granular level, the NBA uses a system called Noah that outfits courts with cameras and sensors. The creators of the Spalding TF DNA harnessed this ability inside a ...

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