Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Behind the year's biggest sports breakthroughs.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

A CMO role in sports can offer executives a more meaningful job than the corporate hamster wheel—but glamour and ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...

The Canadian Senate has passed Bill S-211, which seeks to regulate sports betting advertising, sending the legislation to the House of Commons for further debate. The bill aims to create a national ...