Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Two senators are calling on the federal government to ban advertising for sports betting in Canada. A letter to the prime minister from Charlottetown Sen. Percy Downe and Waterloo Sen. Marty Deacon ...

Behind the year's biggest sports breakthroughs.

A CMO role in sports can offer executives a more meaningful job than the corporate hamster wheel—but glamour and ...

Marketing is combative. Competition is the reason we’re all here. To snatch market share, trample the competition and claim the W for our brands. Brands cannot win by being passive or polite. And so ...

Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland ...

A letter signed by more than 40 senators urges Prime Minister Mark Carney to work towards banning sports betting ads in ...

The Canadian Senate has passed Bill S-211, which seeks to regulate sports betting advertising, sending the legislation to the House of Commons for further debate. The bill aims to create a national ...