Jordan Brand is expanding its NIL roster. Four college basketball stars have signed NIL deals with the company. Duke freshmen ...

WEST PALM BEACH, FL / ACCESS Newswire / November 20, 2025 / USPA Global today announced that U.S. Polo Assn., the official ...

Examining the new NBC Sports Network and USA Sports after their split. Who has NBA and WNBA games, MLB, college football and ...

Taylor Swift returned to Arrowhead Stadium for Sunday’s matchup between the Chiefs and the Indianapolis Colts in Kansas City, Missouri. And while cheering on fiancé Travis Kelce, the “Fate of Ophelia” ...

The new division will present more than 10,000 hours of event, studio, and original sports programming across USA Network, ...

For brands looking to connect with Gen Z, new research from Parity shows a meaningful pathway -- women’s sports. The report ...

On Holding on Wednesday raised its annual revenue target for the third time this year and reported a blowout quarter, thanks ...

Sports have always been about performance. Today, they are equally about perception and how teams, athletes and fans convert ...

A deal with Champion’s owner, Authentic Brands Group, will see Revlon release a line of fragrances in 2027, tapping the ...

Revlon Consumer Products LLC today announced a new global fragrance licensing agreement with Authentic Brands Group's Champion, the iconic American sportswear brand. This agreement expands Revlon's ...

Hoss Active Sports Group today announced an upcoming brand transition in its wheel component offerings. Beginning in early 2026, Hoss will switch from Sapim to Alpina spokes and nipples.

Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah ...