It is still not enough just to play women’s football. You need to sell yourself within it

Simon Bayliff senses opportunity. He’s a decent authority on the matter. Three decades ago, Bayliff, when working under marketing director Tony Stephens at former sports agency SFX, embarked on the ...

Senators call on prime minister to ban advertising for sports betting

Two senators are calling on the federal government to ban advertising for sports betting in Canada. A letter to the prime minister from Charlottetown Sen. Percy Downe and Waterloo Sen. Marty Deacon ...

Legislators take aim at sports-betting ads as concern grows over gambling’s risks

A 2024 Mental Health Research Canada survey found that 10 per cent of Canadians have a high risk of problem gambling, while ...

U Sports football has never been better. So why has the Vanier Cup struggled to find an audience?

As the Vanier Cup enters its seventh decade, a nagging question still hangs over U Sports’ marquee event: Is this Canadian ...

College ads, a staple of sports TV, shift tone in response to Trump

College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in the bleachers and researchers peering into microscopes, all under soaring ...
The Silicon Review

World Cup 2026 Will Deliver Massive Commercial Benefits for the Host Nations

Discover how the 2026 FIFA World Cup is expected to deliver massive commercial benefits for the host nations, driving ...

How Arch Manning became college football's commercials king, from Warby Parker to Raising Canes

How Arch Manning became college football's commercials king, from Warby Parker to Raising Canes originally appeared on The ...