The University of Wisconsin-Madison and Under Armour have announced a landmark 10-year extension of their partnership. This ...

The non-conference matchup between the California Golden Beas and the UCLA Bruins is set to kick at 7:00 p.m. PT. The game is ...

Golden State Warriors G Steph Curry and his advisers became frustrated by what they viewed as underinvestment in Under Armour ...

Perhaps the biggest story in basketball on November 24 regarded Golden State Warriors superstar Steph Curry's and Under ...

Steph Curry has officially left Under Armour - and Caitlin Clark appears to be partially to blame. The four-time NBA champion ...

When will these brands finally understand who they’re dealing with? Caitlin Clark isn’t just a star — she’s the gravitational pull of the entire sport. And ...

The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Stephen Curry showed up in Michael Jordan’s iconic 1997 “Flu Game" before the Warriors’ game against the Utah Jazz.

A report links Steph Curry’s split with Under Armour to the brand’s failure to land Caitlin Clark, signaling deeper issues ...

Fever guard Caitlin Clark reportedly played a pivotal role in influencing Warriors superstar Stephen Curry’s big career ...

“Sources noted that one ‘sore point’ for Curry was the attempt last year to recruit Fever G Caitlin Clark to join his brand,” ...