Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

Soft drink giant Coca Cola has recently come under fire for an offensive ad campaign promoting Sprite. The advertisements appeared in Ireland and featured hackneyed jokes you’ve probably already seen ...

Lil Yachty is really out here, and today he dropped a brand new Sprite ad with the one and only LeBron James. Watch it above. In it, LeBron assures you he's not trying to sell you Sprite before Lil ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...

It turns out that Vince Staples the pitchman is as hilariously candid as Vince Staples the interview subject, and as cut-to-the-chase blunt as Vince Staples the rapper. Let’s just say it’s a good ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in the 1980s—is making ...

To celebrate Marcha de Orgullo – Bueno Aires Pride – Sprite created a 1 and a half minute advertisement leading up to the event, which was last Saturday. The Coca-Cola Company-owned soda brand’s ...

There’s nothing trickier to pull off in advertising—and in many other things, too—than authenticity. Still, advertisers try and try and try to “keep it real.” A particularly bold example of this in ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...